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Virtual Reality (VR) is the latest buzzword in the wonderful world of technology. It is a simulated experience that can be similar to or completely different from the real world, or you can say experiencing a world that doesn’t exist. Today the Virtual Reality technology is applied to advance fields from retail to corporate, design to entertainment, education to engineering, and medicine to military training. Several sectors are adopting VR technology and have seen growth with the computer-based simulation of an interactive environment.

Implementing Virtual Reality to Enhance Digital Marketing 

Retailers have started to implement VR into their digital marketing campaign with customers becoming more and more sophisticated and are looking for engaging, interactive, and personal experiences. For marketers to impress their audiences had found the perfect way out of this with the help of VR technology to give them satisfaction. According to a report, 75% of the world’s top brands have already integrated the works of VR into their brand marketing strategy.

Better than Average

In the most obvious sense, VR technology is powerful when it comes to marketing cause it can allow the users to get up close and personal with certain products. In terms of the marketers’ perspective, it allows them to give the same or similar experience of the product with VR, which offers excellent potential to extend the users’ understanding.

A couple of years ago, the New York Times delivered 300,000 Google Cardboard Glasses to its “most loyal” digital customers to watch a VR film and then did it a few times over with different films.  The film Seeking Pluto’s Frigid Heart offered the space-obsessed an opportunity to investigate the planet up-close and personal, and a documentary entitled The Displaced offered an intimate glimpse of how kids all over the world have been displaced by war. The emotional intensity that this experience provided viewers would have reinforced brand loyalty for all three of the products: the glasses, the New York Times, and the featured films.


Altogether, VR technologies allow the greater emotional intensity and provide a new layer of user experience. Further, thanks to technological development and lower production costs, virtual reality marketing has become more available for advertisers. It has the potential to explode into the next big thing.  The promise of Virtual Reality has always been enormous, and it has significantly progressed and also now being used in a variety of ways.


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